Our Background

Adams Associates was founded as the first firm in the country specializing in Institutional Relations. In this capacity, we have worked with more than 400 secondary schools and colleges from coast to coast. In a highly competitive period for the educational world, we offer equal expertise in development, admissions, and public relations. In fact, we have pioneered in a total service concept including market research, program management, and the creation of innovative promotional tools. We have a number of firsts to our credit.

For Example, Over the Years We Have Created:

THE FIRST NATIONAL MARKET ANALYSIS FOR ADMISSIONS -
       The Seven College Conference

THE FIRST MAJOR VOLUNTEER ORGANIZATION - Harvard University

THE FIRST COORDINATED ADMISSIONS PROGRAM - Eighteen Independent
       Schools and Twenty-four Independent Colleges on the East Coast

THE FIRST MULTI-SEMINARY DEVELOPMENT PROGRAM -
       Board for Theological Education of the Episcopal Church

THE FIRST PRESIDENTIAL FUND-RAISING CAMPAIGN -
       College of the Holy Cross

THE FIRST INTERNATIONAL ANNIVERSARY CELEBRATION - Brown University

THE FIRST COORDINATED PLANNED GIVING PROGRAM - Bryn Mawr College

THE FIRST MARKETING PROGRAM FOR SUMMER CAMPUS USE -
       Princeton University

THE FIRST CAMPAIGN PRODUCTION FOR SATELLITE USE -
       Rensselaer Polytechnic Institute

THE FIRST NATIONAL RECRUITMENT PROGRAM FOR
      CHURCH-RELATED COLLEGES -
       Lutheran Educational Conference of North America